Your business brand and identity is the first thing that people learn about your business. It is the way people remember you, the shorthand for everything your business stands for (and by extension you). Also, if it's done well, it embodies the truth about your business. And, it aligns magnificently with everything you do, all the products you create, the services you provide. It informs all your sales and marketing materials, your website, your public personna even. It is the most signature piece you create. And, it might just be the most important thing you ever create. It, more than anything else, is what people buy, when they buy from you.
Is your brand about luxury, honesty, beauty, serenity, happiness? Is it about feeling like you made it, like you are somebody, like you care?
Brand and identity can be built out of good things like inspiration or authenticity. They can also be built out of not-so-happy things like fear and misery (or the avoidance of them). I want to suggest though, that feeding someone else's pain, or using that pain to sell something, is not a moral way to do business. It is a well-practiced method. But nevertheless not moral, and not good.
If you want to build a brand and identity for your business that is authentic and good and really reflects your business vision and what you create in the world, then please consider working with us. We will distill the essence of what you are and shape it into something that is greater than the many aspects of your business, wonderful though they may be.
We are creators of beautiful and powerful transformation. Let us see what kind of changes we can bring about for you.